AM Home2018-10-10T14:51:25+00:00

P E A R L S

Hello, I’m Albena,
Creative Digital Marketer based in Sofia with a passion for fashion, design and beauty industries, – I help brands communicate throught digital channels.

Born in Moscow and gained my experience in Digital Marketing and Communications in Russia, Bulgaria and France. Managed Social Media campaigns and created SEO oriented blog posts in 4 languages.
Having a passion for the digital world and after completing Software University with the highest rate, I can help you create a digital strategy for your brand and manage your social networks.
 Digital strategy elaboration accompaniment
 Social media campaign management and reputation improuvement
 Content creation in French, English, Bulgarian and Russian
 SEO blog-posts creation and translations

W O R K

Digital Marketing Expert – France

COBUILDER

2018
Sector of Innovation Software Solutions 
  • Created Marketing and Digital Communication strategies applicabale for the French market;
  • Newsletters; Translated and created SEO/PR blog posts; Influencer campaigns;
  • Helped in organization of events and participation in World Awards;
  • Animated TW/FB/WEB;
  • WordPress optimization.

2017
Web design and advertising sector
  • Digital Communications plan development;
  • Animation of social networks, customer relations;
  • Search Engine Optimization, Web Content Writing.

Advertising Sales Consultant 

IRIS VISION

2015
Digital marketing and advertising sector
  • Developed of relationships with external partners.
  • Negotiated and communicated with partners and customers on day-to-day basis.
  • Sales and delivery management; Management multiple websites (more than 600 sites).

2014
10 000 employees/ High-tech and IT sector
  • Bilingual communication with large corporate clients;
  • Independent decision-making at operations management level;
  • Analysing claims, creating RMA;
  • Collaborating with logistics and transport departments;
  • Approve/refuse claims for defective products.

E D U C A T I O N

Russian Embassy
School in Bulgaria

  • Business communication
  • Foreign languages
Psychology of
communication

  • Erasmus exchange program
  • Psychology of communication
  • Fashion style classes with a corsican designer
  • Cooking masterclass
International
Relations 

  • Law, including commercial (trade)
  • Civil and obligation,
  • International and EU law,
  • Macro and microeconomics,
  • Organization and management,
  • Formal communication and negotiations,
  • Rhetoric, philosophical anthropology,
  • English and French
Communication, personal
and organisational change

  • Internal/external communication strategies,
  • Public relations,
  • Organisational/personal change,
  • Editorial creation, law,
  • Luxury market,
  • English.

Thesis : Communication strategies 

of luxury brands and their effects 

on consumer behavior.

Digital
Creative

  • Top 3 highest notes for Creative Strategy — new product launch;
  • Digital Media; Insights; Facebook;
  •  Copywriting;
During my studies of Information and Communication in Montpellier, France I wanted to deepen my scientific knowledge in two aspects of communicational strategies of luxury brands: commercial and psychological. In my thesis I wanted to answer the question: “How do luxury brands inlfuence consuler behavior and impose standards in the society?”

 “Qu’est ce que le luxe ? C’est un mot sans idée précise.”

Voltaire

P O R T F O L I O

View all projects

H I G H L I G H T S

✓High sensibility for:  fashion photography, japanese poetry and Korean cosmetics.
✓Been a member of University football team for 2 years and participated in competitions in Milan, Italy.
✓Lived in 4 countries, visited more than 20. 
✓Attended Fashion Design Classes orginized by local designer during my education in Corsica.
✓A black cat owner. So now we are clear.

C O N T A C T

mecheva.alb@gmail.com