Social Media Strategy for a new accessory brand in USA2018-10-17T14:58:05+00:00

Project Description

Social Media Strategy for a new accessory brand in USA

This strategy has been created in order to implement a new product on the USA market: brand new fashion wooden acessories.

After analysing tbe charasteristics of the product, as well as the market itself, an appropriate digital strategy has been suggested and executed:

  • Social media strategy elaboration
  • Accounts creation (Instagram, Facebook)
  • Concept creation for account management
  • Hashtag and influencers research on Instagram (20 hashtags and 5 influencers)
  • High-quality content creation text plus visual retouch (5-8 posts per month and stories on Instagram; 6 on facebook posts per month – we don’t need to spam customers after all)
  • “Call to action” campaigns creation
  • Interaction with customers
  • Mailchimp flow

Project details


20th September, 2018


Wood Fashion by PN

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