Project Description
Social Media Strategy for a new accessory brand in USA
This strategy has been created in order to implement a new product on the USA market: brand new fashion wooden acessories.
After analysing tbe charasteristics of the product, as well as the market itself, an appropriate digital strategy has been suggested and executed:
- Social media strategy elaboration
- Accounts creation (Instagram, Facebook)
- Concept creation for account management
- Hashtag and influencers research on Instagram (20 hashtags and 5 influencers)
- High-quality content creation text plus visual retouch (5-8 posts per month and stories on Instagram; 6 on facebook posts per month – we don’t need to spam customers after all)
- “Call to action” campaigns creation
- Interaction with customers
- Mailchimp flow
Project details
Date
20th September, 2018
Client
Wood Fashion by PN
Project type
Commercial
Country
USA
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