Social Media Strategy for a new accessory brand in USA

This strategy has been created in order to implement a new product on the USA market: brand new fashion wooden acessories.

After analysing tbe charasteristics of the product, as well as the market itself, an appropriate digital strategy has been suggested and executed:

Social media strategy elaboration
Accounts creation (Instagram, Facebook)
Concept creation for account management
Hashtag and influencers research on Instagram (20 hashtags and 5 influencers)
High-quality content creation text plus visual retouch (5-8 posts per month and stories on Instagram; 6 on facebook posts per month – we don’t need to spam customers after all)
“Call to action” campaigns creation
Interaction with customers
Mailchimp flow