Twitter Digital Marketing Strategy for Fanstime Singapore
FansTime Twitter goal: increase the number of followers and grow up engagement rate.
After analysing tbe current Twitter marketing campaign, the following ammeliorations has been suggested:
- Tweet out more questions. Example: “Who can guess which country we are meeting in next week?”
- Encrease response rate above 90%;
- More retweets of other people’s posts;
- Video strategy amelioration; Tone of voice: friendly, funny;
- Gifting strategy. More promotions and contests.
- Suggestion to use additional platforms to increase twitter follower’s growth.
- Special techniques to increase post visibility and engagement rates.
- More customer’s reviews=higher engagement rate. Ask app users to leave a review on their twitter mentioning FansTime in exchange of some discount.
- Company’s reputation improvement.
- More visual consistency. Colors schemes has been adjusted.
28th September, 2018